Evaluation in health promotion:

Principles and perspecitives


This book*--published by the World Health Organization, 2001-- is divided into five parts addressing particular topics. Each contains chapters that identify key issues in relation to the topic, discuss the theory and best practice of evaluation, and suggest guidelines for policy-makers and practitioners. The book is aimed at researchers, students, practitioners, policy-makers and others who want an in-depth understanding of the current issues in evaluating health promotion initiatives.


*Developed by the WHO European Working Group on Health Promotion Evaluation in collaboration with other key partners (see first document with contributors)


Six parts to Evaluation in health promotion - Principles and perspectives:

Evaluation in health promotion: Principles and perspectivies--contents

This document includes a list of acknowledgments, abbreviations, contributors, and contents

Read full document

Part 1: Introduction and framework

This chapter presents both conceptual and practical frameworks to assist in the evaluation of health promotion initiatives. The first section considers what health promotion is; the second, what evaluation is in general and in the context of health promotion. The third section presents an appropriate and useful framework for evaluating health promotion programmes, policies and other initiatives.

Read full document: part 1: Introduction and framework

Part 2: Perspectives

In Chapter 2, the authors focus primarily on social programming and secondarily on knowledge use. To identify the range of questions that can legitimately be asked in an evaluation study, the authors develop a schematic view of what constitutes a health promoting programme.  

Read full document: part 2: Perspectives

Part 3: Settings

Part 3 of the book examines a limited number of the large array of settings for health. The chapters discuss a variety of issues related to the evaluation of health promotion when considered through the lens of settings.

Read full document: part 3: Settings

Part 4: Policies and systems

This part of the book emphasizes and reinforces one of the central characteristics of health promotion – complexity. Researchers in the field must remember that health promotion is multidisciplinary and intersectoral, presents difficult challenges for evaluation and seeks a sound theoretical base. Attempting to understand and evaluate policies and systems illustrates all of these features particularly well.

Read full document: part 4: Policies and systems

Part 5: Synthesis and Conclusion

This chapter revisits and examines the work of the WHO European Working Group on Health Promotion Evaluation.

Read full document: part 5: Synthesis and Conclusion


Related links